Offline “brick & mortar” businesses are increasingly realizing that the online world is calling for their interaction. People are using the web, mobile phones and Facebook daily to search for local businesses in their area. Without these three online marketing assets, businesses will miss out on potential customers every day…

Local Website

Yes, we know we need a website, but it needs to be a website that is capable of giving visitors what they are looking for. Gone are the days of “brochure” style website – they suck, period. Visitors want interaction, and they want content of value. WordPress sites offer business owners the easiest way to create engaging content. A customized WordPress site that has an easy to update blog, some information pages, video, and an informative newsletter sign up can do wonders for a local business.

Mobile Website

The mobile internet population is growing fast. People that visit local websites on their mobile phones expect to see mobile friendly design and content. Without a mobile friendly site, a local site can be very hard to navigate and interact with. Mobile sites also need to have a different strategy applied in terms of content. Visitors on mobile handsets are looking for quick ways to find your location – they want a quick way to call you – and they want to know quickly what you have to offer.

Social Minisite

Facebook is huge, and local businesses are benefiting from the Facebook pages for businesses. Creating a Fanpage for your business is one thing, and lately there has been a huge increase in popularity in creating iframe based tabs for Fanpages that render content from external websites. What this means is that you can create a virtual minisite within a Facebook business page that your visitors can interact with. And these minisites are becoming a very hot item.